PMI

When it comes to protection conversations, child illness can be an especially challenging one. However, given the potential financial consequences for parents, it is a discussion that advisers cannot afford to ignore, writes Vitality’s Adviser Editor, Rob Harvey.

“We have to become more effective at delivering health and wellbeing support services”

"This collaboration has been driven by a shared goal of helping customers"

Joins from Bupa

Following Cigna's UK divestment

Following rise in medical inflation

82% of those aged between 50-64 ruled it out

Majority would take cover if offered by employers

"11% of UK workers had accessed private hospital treatments in the past two years – for 18-24 year-olds, this increased to 17%"

Amii membership number surpasses 135