Bupa attains Plain Numbers certification on customer documents

"This collaboration has been driven by a shared goal of helping customers"

John Brazier
clock • 1 min read

Bupa has become the first health insurer to achieve a Plain Numbers certification on key customer communications.

The first of Bupa's communications to adopt the Plain Numbers Approach and be certified are a leaflet which explains the no claims discount and the initial quote email a potential customer receives. Both are "critical communications" that include numbers and require a customer to make an informed decision, Bupa confirmed. The partnership between the insurer and Plain Numbers, an organisation that helps firms take practical action to support customers who may struggle with understanding numbers or numeracy challenges. was first announced in August 2022. During the three-year partner...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

NHS waiting list continues decline
PMI

NHS waiting list continues decline

Figure at 7.4 million patients

Cameron Roberts
clock 10 April 2025 • 3 min read
WPA launches Healthcare Finder
PMI

WPA launches Healthcare Finder

Partnership with Doctify

Jaskeet Briah
clock 08 April 2025 • 2 min read
 Spectrum.Life appoints head of insurance
PMI

Spectrum.Life appoints head of insurance

Ian Ranger joins

Jaskeet Briah
clock 27 February 2025 • 1 min read