Bupa attains Plain Numbers certification on customer documents

"This collaboration has been driven by a shared goal of helping customers"

John Brazier
clock • 1 min read

Bupa has become the first health insurer to achieve a Plain Numbers certification on key customer communications.

The first of Bupa's communications to adopt the Plain Numbers Approach and be certified are a leaflet which explains the no claims discount and the initial quote email a potential customer receives. Both are "critical communications" that include numbers and require a customer to make an informed decision, Bupa confirmed. The partnership between the insurer and Plain Numbers, an organisation that helps firms take practical action to support customers who may struggle with understanding numbers or numeracy challenges. was first announced in August 2022. During the three-year partner...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Benenden Health names Tom Woolgrove as CEO
PMI

Benenden Health names Tom Woolgrove as CEO

Former CII president

Jaskeet Briah
clock 29 October 2024 • 1 min read
Societal ageing and climate change adding to healthcare challenges
PMI

Societal ageing and climate change adding to healthcare challenges

AXA research shows

Jaskeet Briah
clock 14 October 2024 • 2 min read
To save the NHS we must move away from it
PMI

To save the NHS we must move away from it

Prevention is the key

Tina Woods
clock 30 September 2024 • 4 min read