A degree of optimism bias can influence a client's thinking about their own health and mortality, but understandably, parents simply do not want to think about something as awful as their child falling seriously ill.
Partner Insight: Why Children's Cover can no longer be ignored
When it comes to protection conversations, child illness can be an especially challenging one. However, given the potential financial consequences for parents, it is a discussion that advisers cannot afford to ignore, writes Vitality’s Adviser Editor, Rob Harvey.
31 July 2023
•
1 min read
Share
More on PMI
Use of insurer-provided health services up by 23%: ABI
Association calls for IPT freeze
03 November 2025
•
3 min read
Private healthcare invoices slow in 2025: Healthcode
1.6% slowdown in Q3 2025
28 October 2025
•
1 min read
NHS patients receive 6.15m private appointments and tests
"We’re not prepared to continue 2-tier healthcare"
27 October 2025
•
3 min read
Highlights
COVER Survey: Advisers damning of protection insurer service levels
"It takes longer than ever to get underwriting terms"
12 October 2023
•
5 min read
Online reviews trump price for young people selecting life and health cover
According to latest ReMark report
11 October 2023
•
2 min read
ABI members with staff neurodiversity policy nearly doubles
Women within executive teams have grown to 32%
10 October 2023
•
3 min read
