A degree of optimism bias can influence a client's thinking about their own health and mortality, but understandably, parents simply do not want to think about something as awful as their child falling seriously ill.
Partner Insight: Why Children's Cover can no longer be ignored
When it comes to protection conversations, child illness can be an especially challenging one. However, given the potential financial consequences for parents, it is a discussion that advisers cannot afford to ignore, writes Vitality’s Adviser Editor, Rob Harvey.
31 July 2023
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1 min read
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