Bupa has made a verbal agreement in principle with the Association of Medical Insurance Intermediaries to offer its individual PMI proposition through the body's broker members.
Cash plans will remain attractive even if the market lifts and focus on price is diluted, Simplyhealth has said.
Health insurance specialist APRIL UK is targeting £4m worth of new PMI sales through advisers in 2013 and is expanding its broker offering.
Bupa is in "discussions" with advisers about reopening the adviser market for individual PMI products after going direct to consumer in July, COVER can exclusively report.
PruHealth has announced a range of new commission structures on its individual PMI business.
While demand for private health cover may be stabilising overall, ‘very difficult times' are predicted for individual policies. Nicolas Culley finds innovation and customer service are key in fighting the channel's decline.
Expacare will be taking advantage of international private medical insurance (IPMI) market growth with two product launches planned before the end of the year.
Healthcare provider Simplyhealth has launched a television advertising and social media campaign to raise money for national heart charity Heart Research UK.
The number of older people living with cancer in the UK is set to treble by 2040 with increased demand on health services, Macmillan has reported.
Macmillan Cancer Support has welcomed the "greater clarity" around cancer networks in the NHS Commissioning Board Special Authority report on the future of strategic clinical networks.