Fiona Murphy asks how the individual PMI market has fared over the past year and how it can combat lagging demand.
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Demand for health cover was solid in 2012 and the number of policies moved upward, according to healthcare intelligence provider Laing and Buisson.
April UK has joined up with Cardiff Metropolitan University in an effort to bridge the growing private medical insurance (PMI) generation gap.
Bupa has today announced plans to offer commission to intermediaries on individual private medical insurance (PMI).
Healthier Solutions, Aviva's individual private medical insurance has achieved a 5 Star Defaqto rating for its comprehensive level of cover.
Knee pain sufferers are being let down by lack of treatment choice, Bupa has said.
Bupa has made a verbal agreement in principle with the Association of Medical Insurance Intermediaries to offer its individual PMI proposition through the body's broker members.
Cash plans will remain attractive even if the market lifts and focus on price is diluted, Simplyhealth has said.
Health insurance specialist APRIL UK is targeting £4m worth of new PMI sales through advisers in 2013 and is expanding its broker offering.