What do people value about protection insurance? It may be a basic question but a survey this week brought home the need for us to be creative in how we think about engaging our customers, writes Andrew Wibberley.
British Friendly offers perspective on why claims are declined, what affects the decision and enters the debate of why continued publication is so important.
Adapt to actual customer needs
As companies grow, do they intellectualise the marketing process too much? Do they lose touch with what their customers want from their products and services? Roger Edwards puts the case forward for firms to simplify their marketing strategies with three...
Melissa Collett discusses why there is legal uncertainty in a recent Financial Ombudsman decision on an Aviva life policy complaint.
The virtual doctor will see you now. AXA PPP's Paul Moulton discusses the benefits of virtual GPs.
When the government announced the proposed changes for salary sacrifice in the Autumn Statement last year, it felt like the end of workplace benefits, writes Jeff Fox.
Are The Anderson Principles fit for purpose in the modern age? LifeSearch's Malcolm Robertson sets out the issues in relation to key person cover.
Alan Lakey defends the publication of claims statistics and argues that insurers should go much further.
Old Mutual's Paul Roberts discusses how annual statements are a good reminder for clients of what policies they have.