How to engage customers with Annual Statements

clock • 3 min read

Old Mutual's Paul Roberts discusses how annual statements are a good reminder for clients of what policies they have.

There are 8,760 hours in a year. That is a lot of time for things to change. In a year, you could buy a house, have a child, lose your job, develop an ailment, or maybe all of the above.  In other words, life can change drastically in a year and so can a client's need for protection.  Presented this way, it makes sense for providers to offer the opportunity for their customers to review their protection every year and make the necessary changes.   However, providers have so far avoided this opportunity to engage with their customers.  They argue if you remind customers about their ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Probate cases taking nearly two years rise by 131%

Probate cases taking nearly two years rise by 131%

Increased risk of interest accruing on IHT

Jaskeet Briah
clock 07 April 2026 • 2 min read
CII releases vulnerable client management report

CII releases vulnerable client management report

Supporting firms expand potential client base

Isabel Baxter
clock 07 April 2026 • 2 min read
Life insurance policies including CIC up 11%

Life insurance policies including CIC up 11%

Rise in joint policies

Jaskeet Briah
clock 27 March 2026 • 2 min read