Vitality

"IP needs to be more relevant to the needs of today’s clients"

To reduce ESG risks

Withdrawn from market as separate product last month

Serious illness and disability covers are unlikely to be offered

Across transparency, trust, happiness and complaints categories

After pilot of the Wysa app

Adam Higgs of Protection Guru discusses how Vitality's latest protection product updates will help to improve the market.

According to Justin Taurog, Managing Director at VitalityLife, there has never been a better time to embrace a less transactional approach to insurance.

"It occurs at any age, affecting women significantly more than men"

COVER has partnered with Vitality to bring an exclusive content hub exploring expanding protection that can better meet the needs of clients from day one.