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"The tides have changed for protection"
Advisers need to tell ‘positive protection stories' to encourage take-up of protection, Roger Edwards, of Roger Edwards Marketing Ltd, told the Financial Services Expo in Manchester.
Roger Edwards of Roger Edwards Marketing Ltd, and former managing director of Bright Grey and Scottish Provident has launched a ‘Marketing Protection and Finance' Podcast.
The protection industry needs to build on December's G-day sales success, Bright Grey and Scottish Provident has said.
Product placement could work - Bright Grey
The new managing director of Bright Grey and Scottish Provident has admitted the provider has "taken its eyes off the ball" with underwriting speed to offer.
Four in ten Britons are afraid that getting a serious illness would be a significant detriment to their living standards, according to research.