Peace of mind is still motivating factor for those buying protection, however automated post-purchase operations can help provide this while unlocking growth, research by Munich Re has suggested.
Canada Life's 'click-and-buy' process for individual protection is bringing life applications closer to those for motor and home insurance. We talk to Jon Ford, the firm's director of individual protection, about bridging the protection gap.
Customers will be able to choose between 'no cover', 'standard cover' and 'enhanced cover' for children within CIC, which can now include 12 additional child-specific conditions.