Is underwriting improving?

clock • 7 min read

Technology and customer expectations have moved on, but has the industry? Suzanne Clarkson investigates…

For many years now we've heard that underwriting is going to become easier and more effective. Advances in technology are said to hold the key to overcoming the need for lengthy, complex and invasive underwriting processes: the kind of things that are seen as a barrier to growing the market in a world where customers value ease of purchase and personalisation. In all these areas the industry has evolved but has it done enough to meet consumer expectations? Keeping up Businesses need to be thinking and acting at the same rate as technology and customer expectations are evolving. ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Underwriting

Digital underwriting: a step forward?

Digital underwriting: a step forward?

“We need to step back and challenge what we do”

Jaskeet Briah
clock 26 September 2024 • 6 min read
Royal London updates cancer underwriting

Royal London updates cancer underwriting

Focus on inclusivity

Cameron Roberts
clock 29 July 2024 • 2 min read
Best Insurance launches AI underwriting solution

Best Insurance launches AI underwriting solution

Targets accident, sickness and unemployment market

Jaskeet Briah
clock 14 June 2024 • 2 min read