marketing

Cura Financial Services are going to be hosting a live broadcast discussing how advisers can benefit from quirky marketing.

When we work in a specific industry for long enough we learn to speak in a different language. And we often forget the man on the street doesn't understand that language, writes Roger Edwards.

As companies grow, do they intellectualise the marketing process too much? Do they lose touch with what their customers want from their products and services? Roger Edwards puts the case forward for firms to simplify their marketing strategies with three...

LifeQuote has introduced a text service for intermediary support after trials showed improved responses compared with emails and telephone contact.

Susan Stevenson says the needs of over-50s life insurance customers are changing - but how will the market respond?

Chase Templeton has announced it is partnering with Lancashire County Cricket Club by agreeing to sponsor its medical team.

In the fourth part of his series on adviser business strategies, John Joe McGinley points to a new study and argues that businesses should ask whether they make clients and customers feel special every day.

AXA PPP healthcare's head of musculoskeletal services, Jan Vickery, has been elected to the board of directors of the Council for Work & Health.

AIG Life has announced that Kevin Russ is now the technical manager for AIG Life's marketing team.

Stonebridge Group has seen a 10% increase in financial promotions for protection since the launch of its Revolution Touchpoint marketing tool.