Cura hosts live broadcast to discuss adviser marketing

clock • 1 min read

Cura Financial Services are going to be hosting a live broadcast discussing how advisers can benefit from quirky marketing.

  It takes place on Wednesday 27 September at 13:15 - to register please go to this link  Cura will be talking about how they've been using popular culture to market the advice business, the success they've had and the lessons they've learned.  Cura recently launched a 'Game of Gnomes' campaign for clients to identify risks and previously launched a protection insurance campaign in the style of 'The Walking Dead.'  Kathryn Knowles, marketing at Cura, said, "We've been trying to make protection a little more interesting for customers by linking it to popular culture. "In our f...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Iress adds Scottish Widows' new IP to platform

Iress adds Scottish Widows' new IP to platform

Technology provider, Iress, has added Scottish Widows’ new income protection (IP) product to The Exchange - its quote and apply platform for intermediaries.

Jaskeet Briah
clock 06 November 2024 • 1 min read
To retirement or not to retirement

To retirement or not to retirement

IP is the Question

IPTF
clock 05 November 2024 • 3 min read
IPTF announces restructure

IPTF announces restructure

Andrew Wibberley steps down

Jaskeet Briah
clock 24 October 2024 • 3 min read