Nearly 70% of advisers are expecting to see a boost to their protection business in the run up to 21 December.
Protection products are unlikely to be seen as expensive, even after Gender Directive price correction, and there is limited value in IFAs targeting women in the lead up to December 21, Aviva has pointed out.
More than 80% of women are completely unaware of the forthcoming introduction of the European Gender Directive this year.
The Gender Directive does not mean the end of gender related underwriting reinsurer Gen Re has clarified.
Intermediaries have called for more clarification from providers on gender-priced rates.
The gender directive changes have "taken over everything", Legal and General has said.
The "double whammy" impact on price of the gender directive and income minus expenses (I-E) tax change will push female rates up by more than 15%, Bright Grey has said.
Financial advisers are significantly concerned about the EU Gender Directive being introduced later this year.
The gender-neutral pricing saga could just be unnecessary drama, according to Exeter Family Friendly.
Insurer's ability to rapidly reprice protection products will be essential in the wake of the Gender Directive on 21 December, Zurich has said.