Consumer Duty

Secondary competitiveness and growth objective

"People want to externalise that anger"

Royal London survey

Increased recruitment of protection experts at many firms

41% not noticing change

"The average adviser cannot solve the advice gap"

Focus on customer outcomes

Prioritising customer service, retraining advisers on protection products and engaging a younger demographic can help firms navigate a challenging climate with success

More consistent treatment from providers

"We could simplify things for everyone"