More than 12 million Britons are without a financial back-up plan, according to Bright Grey.
Over two-thirds of 18-34 year olds are worried they would be unable to maintain their standard of living should they lose their job, yet most are 'unware' of protection insurance.
Bright Grey has launched its relevant life plan as a separate product outside its business protection menu.
Bright Grey has upgraded its critical illness definition for cancer for personal and business protection menu plans.
Price wars between providers are "as full on as ever", CIExpert has stated following reports that some critical illness (CI) premiums are lower than pre-G-Day rates.
Roger Edwards, managing director of Scottish Provident and Bright grey, is leaving the Royal London Group after 12 years amid a restructure in the intermediary division.
Insurers need to focus on creative initiatives that draw data from alternative sources including social media, third parties and machine-to-machine communications, or else risk their competitive position, Ovum has warned.
A quarter of protection advisers at a recent industry body training session said they were keen to ditch multi-application approaches in favour of more efficient pre-underwriting processes.
As part of a series of offers to mark its 10th birthday, from 22 April Bright Grey will offer customers a year's free critical illness cover when they apply for life cover under its personal protection menu.