Over two-thirds of people said price was the biggest barrier to buying protection insurance, according to new research.
Aegon UK has enhanced its business protection proposition by improving its Relevant Life policy.
Insurance products that are marketed and sold through advisers need to undergo radical reform to ensure providers stay competitive in a post commission world, the CEO of Aegon has warned.
Aegon has entered into talks with third-party service provider Serco about a 10-year agreement to outsource protection business administration.
Not only will the needs of each and every client who needs a protection policy differ, but advisers also have to factor in the different underwriting processes of providers...
Aegon UK has published individual protection claims data showing 95% of life claims and 91% of critical illness claims were paid in 2010.
Aegon will retain its UK life insurance and protection businesses after outlining the latest stage of plans to cut costs by 25%.
Aegon's life and protection earnings leapt by 83% in the first half of the year while its sales grew by 8% compared to the same period in 2009.
Aegon has begun a campaign to highlight the importance of the adviser market in the face of stiff competition from internet sales.
Aegon has launched a six month physiotherapy pilot for income protection and waiver of premium customers who suffer from a musculo-skeletal condition.