Craig Brown: Raising awareness

clock • 4 min read

L&G's intermediary director on the importance of awareness days and what they offer to advisers

The beginning of October marked the start of Breast Cancer Awareness Month; designed to increase general awareness and raise funds for research into prevention, treatment and cures. Whilst science has advanced and 78% of women now survive breast cancer for 10 years or more, it still remains one of biggest killers in the UK. In 2016, there were approximately 11,563 deaths - the equivalent to 34 a day, or one in eight women. Although awareness about diseases like breast cancer cannot, and shouldn't, be confined to one month a year, initiatives like these highlight the importance of disc...

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