Bupa rolls out health subscription service

Access to non-policyholders

Jaskeet Briah
clock • 2 min read

Bupa has announced it will launch its health and wellbeing subscription service, Bupa Well+ Silver, to UK consumers who do not hold a health insurance policy.

The service – which was launched to employers earlier this year - is now available for self-paying customers to sign up directly for a 12-month subscription. Bupa Well+ Silver is available to anyone aged 18 and over who lives in the UK and does not already have either a Bupa insurance policy or a different policy provided by their employer. There are no underwriting questions for customers to answer if they sign up to the subscription, meaning anyone with pre-existing conditions can use it, Bupa told COVER. Available via the offering - which is provided through Blua, a digital heal...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Falls at home represent most common type of accident

Falls at home represent most common type of accident

National Friendly research

Jaskeet Briah
clock 21 January 2025 • 2 min read
Risk of rejection causing one in 10 adults to stop protection applications

Risk of rejection causing one in 10 adults to stop protection applications

LifeSearch research found

Jaskeet Briah
clock 20 January 2025 • 2 min read
Mortality hits record low in 2024: CMI

Mortality hits record low in 2024: CMI

Death rates down in all age categories

Jaskeet Briah
clock 16 January 2025 • 2 min read