Four in five young adults would consider purchasing CIC

Beagle Street finds

Jaskeet Briah
clock • 1 min read

Four in five young adults (79%) may or would consider taking out critical illness cover (CIC) once they understand the product, according to research by Beagle Street.

The research, which was conducted among 2,000 UK adults aged between 18-40, found that over half (53%) of respondents did not understand what CIC is for, while one third (29%) had never heard of the product. Despite around 12.7 million (73%) young adults not having CIC to support their family, Beagle Street found that four in five may or would definitely consider taking out cover once the product had been explained. Cost was the most important factor when considering taking out cover (63%), followed by a wide range of conditions being covered (49%) and access to healthcare advice and ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

Aviva boosts critical illness offering

Aviva boosts critical illness offering

Includes elements of AIG’s proposition

Jaskeet Briah
clock 18 November 2024 • 3 min read
FCA launches market study into pure protection

FCA launches market study into pure protection

Broad remit for investigation

Cameron Roberts
clock 28 August 2024 • 2 min read
Core vs comprehensive CI

Core vs comprehensive CI

Question of quality

Alan Lakey
clock 13 August 2024 • 2 min read