CIExpert unveils tech integration deal with Synaptic

The partnership will "simplify and streamline" the sales process for advisers, and support advisers in delivering positive outcomes for clients, the critical illness cover (CIC) comparison service said. Synaptic focuses on providing independent, whole-of-market research and planning technology for advisers. By integrating their technologies, the companies will "significantly reduce" adviser research times, and be able to visualise and quantify the comparison between the quality of CIC cover and cost. CIExpert said this ensures advisers are assessing "fair value" and best client out...