The Advertising Standards Authority (ASA) has upheld complaints against adverts from a life insurance lead generator on the grounds they were misleading due to the nature of the business.
In a ruling published today (22 February), the authority detailed it had investigated five issues relating to three paid-for adverts that appeared on Facebook last year and a website. Within its investigation, the ASA challenged whether the social media ads were misleading as they implied "the advertiser's websites could provide online quotes" and did not "make clear they were a lead generation service." It also challenged whether the adverts were misleading by not making clear the "basis of the stated cover levels, or that the level of over was based on factors including age, health ...
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