CIExpert welcomes Vitality SIC revamp

Reduction of complexity and options

John Brazier
clock • 2 min read

Following the launch of Vitality's new Serious Illness Cover (SIC) proposition, CIExpert founder Alan Lakey said the changes were “very welcome” in addressing option volumes and complexity of its previous products.

Vitality announced the latest versions of the SIC product during its Adviser Launch event yesterday (9 February), alongside other product changes, with the insurer splitting its SIC offering into three products - SIC 1X, SIC 2X and SIC 3X - with varying levels of coverage. Lakey commented that advisers had historically chosen not to engage with Vitality's offering due to the complexity and "myriad of options" the plans included, however the new changes should remedy this by brining the SIC plans more "into line with the standard critical illness template." "With the previous range of ...

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