Neilson FS builds senior team and forms advice business

Neilson Place launched

Adam Saville
clock • 1 min read

Pippa Keefe joins ex-Post Office and former BGL Group talent at D2C life provider

The ex-UnderwriteMe head of sales and marketing has been appointed partnerships and strategy director of Neilson Financial Services (NFS).

Earlier this year, Sam Thurston, formerly of the Post Office, joined the firm as commercial director to manage relationships with insurance and reinsurance partners. Elton Holmes took on the role of senior partnerships manager after joining from BGL Group in March.

NFS was formed in 2012 by Gavin Donnelly, group CEO, with direct-to-consumer (D2C) brands British Seniors and Smart Insurance. He said: "We are now thrilled to announce these recent additions to our senior team to support our expanding distribution within the partnership and advice segments. Pippa, Sam and Elton bring with them a wealth of experience of the UK protection market and I am confident their appointment will help drive forward our exciting growth plans."

As part of this expansion, NFS has formed a new, whole of market, advised protection business called Neilson Place, which launched on Monday 18 May.

"Everything we do is underpinned by our effort to provide consumers with access to protection products however they want to buy, and then provide them with excellent customer service," said Donnelly. "As well as having built in-house, online customer journeys complemented by our guided contact centres, the launch of Neilson Place widens our proposition to include a team of expert, whole-of-market advisers. This step recognises that everyone has different product and buying needs and means that consumers can now access vital protection in a way which suits them best including through high-quality advice.  I am truly excited by this continued expansion of our market leading proposition."

More on Neilson Place and its background to follow.

More on Individual Protection

The COVER Review: Claims statistics, a market entrant and protection sales

The COVER Review: Claims statistics, a market entrant and protection sales

Week commencing 24 February 2025

COVER
clock 03 March 2025 • 1 min read
One in 10 adults unaware of their monthly spending

One in 10 adults unaware of their monthly spending

Compare the Market research

Jaskeet Briah
clock 28 February 2025 • 2 min read
Number of economically inactive adults returning to work is "concerningly small"

Number of economically inactive adults returning to work is "concerningly small"

Majority remain stuck out of work

Jaskeet Briah
clock 26 February 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read