Lead gen firms using 'virus' to exploit customers

Some lead generation firms are using fear around the coronavirus pandemic to direct people to quote portals COVER has seen one lead generation firm use the term ‘Life Insurance Virus' in its URL and ‘Viral Infection Life Insurance' on its landing page. The firm in question also displays the logos of major life insurance brands such as Legal & General, LV= and Aviva on its site to imply affiliation with credible providers. Roland Farkas, head of digital media for Engaged Solutions, said: "Some lead generation firms have exploited the consumer market by using the word ‘virus' on ads ...