Vitality announces The Running World Cup

‘The world’s biggest mass sporting event’

Adam Saville
clock • 1 min read

Dame Jessica Ennis-Hill and Usain Bolt both on board as national team captains for global event

As part of its pledge to make the world 20% more active by 2025, Vitality today announced the launch of its first ever Running World Cup. The event is envisioned as one that the "whole world can take part in," Nick Beresford, founder of The Running World Cup said at an event hosted by the health and life insurance firm today. Speaking alongside Discovery Group CEO Adrian Gore and Lord Sebastian Coe, he explained that anyone can register for the event for free, use smart tracking devices such as an Apple Watch or iPhone to take part and there is a $100 running goody bag on offer for th...

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