Sponsorship campaign featuring six of the New Zealand rugby team ahead of World Cup
AIG's ‘This is For Them' sponsorship partnership focusing on All Blacks players talking about the significance of family, friends and fans has today been launched to promote life insurance in the UK. Led by a 90-second video [watch below] featuriing six current All Blacks players, the campaign, which involves online and social media marketing as well as print and out of home advertisements, has launched in the lead up to the Rugby World Cup in Japan. Centred on the selflessness, team mentality and honour involved with playing in an All Black shirt, the mini-documentaries draw upon the...
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