Vitality partners with Amazon Prime

Adam Saville
clock • 2 min read

Monthly membership available through Active Rewards programme

For every 160 Vitality activity points earned, members will now receive a month's access to Amazon Prime (worth £79 a year), the insurer has announced. Operating differently to other Active Rewards benefits, the Amazon Prime benefit will be independent of any monthly or weekly period allowing for the accumulation of Vitality activity points over time. Therefore members can earn points - picked up by exercising at member gyms or tracking activity using a linked tracking device - at their own pace, and are still incentivised even if they miss out on weekly and month benefits. It is hope...

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