Four protection distributors with 60 adviser firms join 'test and learn' process before full market roll-out in six weeks
Gryphon Group Holdings' protection disruptor Guardian Financial Services has revealed that L&C, Paradigm, Sesame Bankhall Group and SimplyBiz are piloting its life and critical illness proposition (which we reported on in May) for the next six weeks until it rolls out to the whole market. The pilot is taking a ‘test and learn' approach involving 60 advisers firms across the four distributor businesses, Guardian FS confirmed. The first firms came on board last month, with the remainder joining throughout July. Firms have begun submitting business with clients already on risk. "Our prop...
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