Generali Netherlands has appointed Thunderhead to change the way the insurer interacts with its customers.
The insurer will use Thunderhead's One Engagement Hub to recognise customers as they interact with the insurer on the website and channels such as emails newsletters. This will allow personalized conversations with each customer or prospect, Generali said. With the ONE Engagement Hub, Generali will be able to see and understand customer behaviour in real-time. Rik Schneiders, manager at Generali Netherlands said: "The ONE Engagement Hub allows us to transform the relationships we have with our customers. "By enabling us to visualise the individual journeys of our customers in re...
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