Untangl has launched the first cloud-based platform to offer a complete employee benefit package including Canada Life's group life assurance.
The package also includrd pensions, healthcare and employee health and wellbeing discounts - including gym membership and eye tests.
Untangl has pre-selected preferred suppliers in each benefit category, reducing the set-up effort for time pressed small employers.
Using one time entry of basic pensions data (name, sex, date of birth and optional salary), Untangl will automatically provide quotations for a fixed benefit of £100,000 in a matter of minutes.
Untangl will also provide real time quotes for a carefully selected range of benefits from other leading UK suppliers, allowing employers to build a quality benefits package.
Paul Avis, marketing director at Canada Life said: "It's refreshing to see companies like Untangl complement the existing traditional adviser market.
"We encourage more like-minded insurance intermediaries to diversify and look into simplified, cost effective, technology driven approaches to service the under penetrated sub 50 group risk market."
Richard Stewart saiCo-Founder and CEO, of Untangl said: "We want to provide an alternative that removes the costs and complexity of the traditional approach for the thousands of employers who want simple, good value benefits.
"It's no secret that advisers struggle to service the smaller employer market and that's understandable - without a radically different approach, it just doesn't work for them. Our job is to look at what improvement is needed from the customer perspective and fix it.
"And, with the help of some great benefit suppliers, that's what we have done. Most employers want to do the right thing for their employees and there are some great value benefit products out there. Now employers of all sizes can access them in minutes, and then get on with running their businesses."
The service has no set up fee and a small monthly service charge, which will be waived during a launch offer period.