Protection specialist Vita has today launched a new customer-facing website.
The Cardiff-based adviser firm has recently completed a re-brand and this announcement forms part of a series of ongoing investments and enhancements across different areas of the business.
The website includes claimant video stories and testimonials, an interactive quiz, infographics, claims statistics, market research highlights and product case studies.
Barry Pappin, director of Vita said: "Users will notice that we've gone for an illustration-based concept to create a unique, warm and emotive set of visuals, as opposed to frequently used stock photos or images."
Pappin added: "When creating a call to action for customers it's important that they feel engaged with the content, are able to interact with the site and be suitably educated in order to make informed decisions."