MediCheque Cash Plans Limited has launched a new website to promote its medical recovery insurance policies targeted at the UK employee benefit marketplace.
The company has also partnered with agency Red Arc to provide a Personal Nurse Adviser to provide practical health condition recovery guidance and developing a personalised recovery plan to policyholders who require operations.
One of the website's key features is its ability to be easily replicated and white-labelled for distributors.
An intermediary or an employer can have their own home page and add their own logo and images. In addition to partnerships with direct distributors, the company also offers its plans on a white-labelled basis to insurance companies and managing general agencies.
The plans, which pay cash benefits linked to normal recovery times for out of pocket expenses following an operation, start at £5.50 per month for a 30 year old and pay up to £10,000 per operation, depending on the level of cover purchased.
Managing Director Dominic Higham said: "Our plans are there to help people cope when they can't work for the first six months, and are designed to appeal by providing cover for the expenses incurred from a medical procedure. The flexibility of our plans is such that they can be bought alongside other insurance plans which are more suited to any long-term disability.
"For example a person may wish to use the benefits to fund additional physiotherapy and treatments not covered by private or state-funded medical insurance, pay travel costs to hospital, take a holiday to help with recuperation or they may not be able to care for a pet, so the benefit could even, for example, cover kennel charges.
"In addition employees will often also return to work in a better frame of mind if they have had a cash windfall to assist with the above, so employers should be supportive in offering the plans to their staff."