Holloway Friendly has teamed up with Synaptic Software to provide its income protection policies through their online portal.
The broker will now be able to search all Holloway Friendly products and get a quote in real time and then apply for the policy while they are still with the client.
The quote system is feature driven, while the portal will also provide brokers with additional tools to help educate as to why they should be taking out an income protection policy.
Client quotes and personalised illustration will be stored securely in the Synaptic Software database both for future reference and as a clear audit trail of what advice was given and why.
Mat Manser, sales and marketing director at Holloway Friendly said: "The launch of our products on Webline has been designed to complement our existing ways of working with brokers.
"While we will still provide direct access to underwriters, and our telephone teams will be available to help during working hours as they always have been, the broker interface included in the portal will provide brokers with additional support in the form of prompts, guidance and products reviews, in a way that can also be shown to the client any time of day or night."
Adam Byford, managing director at Synaptic Software Limited said: "The Synaptic Webline portal has increased its transactions volume by over 100% year-on-year with the addition of new intermediary business, new products and new providers and we are confident that the addition of Holloway Friendly will help us in continuing this phenomenon."
Further reading
Income protection: How to demedicalise the rehab process
Income protection: Why selecting the right deferred period is crucial
