Public Health England (PHE) has launched the ‘One You' campaign to help adults across the country avoid future diseases caused by modern day life.
PHE said that by taking action now, people could double their chances of living healthy lives into their seventies and beyond.
Currently 42% of adults in midlife are living with at least one long-term health condition which increase their risk of early death and disability.
Professor Sir Muir Gray, clinical adviser for the One You campaign said: "Latest figures show that life expectancy at older ages is at record levels, yet many are spending their retirement living in ill health."
Everyday habits and behaviours are responsible for around 40% of all deaths inEngland, costing the NHS more than £11 billion a year.
‘One You' aims to encourage adults, particular those in middle age, to take control of their health to enjoy significant benefits now, and in later life.
Currently 15 million Britons are living with a long-term health condition, yet studies show living healthily in middle age can double your chances of being healthy when you are 70.
The new campaign from Public Health England will help adults to move more, eat well, drink less and be smoke free. One You will also provide information on how people can reduce their stress levels and sleep better.
It will encourage adults to start by taking a new online health quiz called ‘How Are You'. This quiz provides personalised recommendations based on results and directs people to tools and advice to help them take action where it's most needed.
Professor Kevin Fenton, national director, Public Health England said: "For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health. The scale of the campaign is unprecendented and includes new public and commercial partnerships with Asda, Slimming World, BBC Get Inspired and the Ministry of Defence.
"This will see One You in every community, on every high street, in local health services, on websites and in social media. We want everyone across the country to know that it is never too late to get your health back on track."
