Sesame Bankhall Group (SBG) has bolstered its senior team with the appointment of ex- Pink director Mark Graves as sales director.
Graves takes up his new role next week, reporting into executive chairman John Cowan and joining SBG's Executive Committee.
He will work alongside SBG Managing Director Stephen Gazard to ensure the group's propositions remain market leading across its three advisory brands.
He initially joined The Right Mortgage & Protection Network in a consultancy role with a view to taking up a Board position.
In the meantime the Sesame Bankhall role became available and a spokesperson for Graves said "he clearly felt that this was too good an opportunity to turn down."
Graves had also previously worked at LSL for 10 years in a range of senior roles, which included leading the Pink Network, which he left in June 2015.
Earlier in his career, Graves helped to build one of the largest mortgage brokerages as Managing Director of Mortgages Direct. In 2003 Mark set up his own mortgage business, Linear Mortgage Network, which was later acquired by LSL.
John Cowan, executive chairman at SBG said: "Mark has built a strong and successful track record based on his close working relationship with adviser firms. It was clear from our first meeting that he is the ideal person with the right credentials to further strengthen our experienced executive team. We are thrilled that Mark has agreed to join us and help to quickly put our plans into action.
"Following the completion of our strategic review we are now focused on the future. This appointment is a further signal to our members, clients and staff, along with the wider market, that we are absolutely committed to driving our business forward as we embark on a new phase of growth and development."
Graves added: "SBG is a rejuvenated business with a strong adviser base and a positive vision for the future. I have been impressed by the group's strong team ethos and its commitment to work closely with advisers on a range of valuable new initiatives. I believe the business, its members and clients are beginning an exciting new chapter and I am looking forward to contributing to this future success."