Ageas Protect rebrands as AIG Life

clock • 1 min read

Ageas Protect has changed its name to AIG Life Limited and will from today present itself as AIG.

The new name and AIG logo will now be used to promote the company's life insurance protection business in the UK.

The deal to buy Ageas Protect was first announced on 6th August 2014 and approved by the Financial Conduct Authority on 31st December 2014.

American International Group agreed to buy the 100% shareholding of life insurer Ageas Protect Limited from Ageas.

AIG Life's managing director, Darren Spriggs (pictured) said: "We are delighted to complete the rebrand to AIG ahead of schedule. This marks the next stage in our development and we are excited by the opportunities we have in the pipeline backed by the AIG name."

To watch an EXCLUSIVE, in-depth video interview with COVER magazine on the rebranding and what it means for advisers, CLICK HERE 

More on Insurer

PartnerRe joins ABI

PartnerRe joins ABI

Over 300 members

Cameron Roberts
clock 17 April 2025 • 1 min read
Guardian upgrades critical illness cover

Guardian upgrades critical illness cover

Update to cancer definition

Jaskeet Briah
clock 16 April 2025 • 3 min read
Zurich adds IP plan to CIExpert's Insight Zone

Zurich adds IP plan to CIExpert's Insight Zone

Sits alongside its life and CI plans on the dashboard

Jaskeet Briah
clock 15 April 2025 • 2 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read