Panacea Adviser and Glassagh Consulting have launched a guide for advisers to help them adapt to meet current and future needs for clients.
The guide, Evolution not revolution, contains 14 ideas for businesses to help rethink propositions and how they deal with clients who now often have a large number of digital tools at their disposal.
Derek Bradley, CEO, Panacea Adviser said: "Nothing should ever be left to chance and in this guide we offer practical support in the form of a series of templates to create vision statements, action plans and the tools to then deliver them.
He added: "The world is a fast-changing place and standing still is simply not an option.
"Pricing, costs, regulation, transparency, the changes to pensions, technology and the impact of social media are all challenges that need to be addressed head-on by every adviser.
"Winning customers is not easy and the cost of replacing those lost large.
"Putting the customer at the centre of the equation and striving every day to retain them is therefore a huge business benefit. Those that thrive recognise this and are learning quickly. "