"Champions" for older workers to support them returning to work if they're unemployed has been announced by the Department for Work and Pensions.
The scheme will begin in April 2015 and is aimed at reducing the higher rates of long-term unemployment among older workers.
There will be support from a "career review" along with help to get online and link-ups with small and medium sized businesses who need staff.
There will also be "older workers' champions" in seven areas of the country tasked with making sure businesses recognise the benefits of hiring older workers.
The champions will complement the work of Ros Altman the "older workers' champion" to provide appropriate training for those with multiple previous careers.
Older workers are more likely to face long-term unemployment with 47% of those who are unemployed between the ages of 50 and 64 being out of work for a year or more, compared to 33% of those aged 18 to 24 according to the Department for Work and Pensions.
Esther McVey, employment minister said: "With 50 being the new 30, there are more and more older workers wanting to make the most of their skills and experience in a new career, and they have a hugely valuable contribution to make to any workforce.
McVey also warned about the "outdated stereotypes" which older workers face. She added: "Not only is this a waste of valuable talent and ‘life skills', but it's a missed opportunity for businesses to make the most of their experience to support younger colleagues develop their careers."
