Now Health International has launched a video to target Chinese local national high net worth clients as international private medical insurance clients.
Designed to help educate this target group about the benefits of international health insurance, the video is the first step in a programme to increase awareness in a relatively new market for Chinese people.
Martin Garcia, CEO of Now Health International commented, ‘We are uniquely placed to offer a fully compliant plan in Simplified Chinese with a fully trained service and claims team on the ground in Shanghai so that local Chinese people can access the kind of healthcare they want.
"International health insurance is no longer dominated by expats - and this is evident in the China market more than any."
This video is the latest sign that international insurers are turning their focus to the Chinese market.
This week Aetna International launched a plan to provide international private medical insurance (IPMI) coverage for both Chinese nationals and expatriates based in China.
