Exeter Family Friendly has integrated UnderwriteMe's up to date underwriting system into its income protection processes.
The new technology allows immediate underwriting decisions to be made on income protection applications.
Advisers can also use a full medical declaration or short application with a telephone interview to apply for Exeter Family Products.
Exeter Family Friendly is an insurance brand of Exeter Friendly society, a mutual insurer which merged in 2008 with Pioneer Friendly Society to become an integrated healthcare and protection insurance provider.
UnderwriteMe has developed its underwriting technology with the aim of making the application process faster and replacing quick quotes which can change after underwriting into fully underwritten quotes, speeding up the process for both clients and advisers.
Mike O'Brien, head of sales & marketing, commented, "This new technology has the potential to transform how consumers buy protection. For too long clients and advisers have put up with a culture of ‘apply and wait for an answer' - now they can ‘apply and buy'."
O'Brien added, "The benefits are not only speed and simplicity - in the future advisers will benefit from a common application process to make advisers lives significantly easier. All we need now is for more insurers to invest in advisers and utilise the technology."
Martin Werth, CEO of UnderwriteMe said, "We are delighted to be working with Exeter Family Friendly, who are committed to helping advisers sell income protection. Together we have made the sales process much easier and faster."