LV= has become a full member of First Complete's protection panel bringing the number of providers on the panel to nine.
The insurer has created a dedicated First Complete microsite with full details of their products and tools to help First Complete ARs when talking to clients about their protection needs.
LV= joins existing panel providers Ageas, Aviva, Exeter Family, Engage Mutual, Friends Life, Legal & General, Partnership and PruProtect.
Toni Smith, sales operations director at First Complete, said, "Protection is at the heart of the First Complete proposition and adding LV= to our protection panel reinforces our ethos that every pound lent is a pound that needs protecting."