LV= is launching a new YouTube campaign ‘Near Misses' highlighting the provider's Sick Pay Insurance.
Last year LV= launched Sick Pay, a simplified income protection product, aimed at working people living in the UK aged between 17 and 45 who want to protect themselves financially against being unable to work due to sickness, or an accident.
The YouTube campaign is aimed at those who do not typically seek financial advice and are therefore unlikely to take out a traditional income protection product. It is designed to increase awareness of the need for income protection in general and offer a simple alternative for those who chose not to use a financial adviser.
Lee Noon, head of digital at LV= said: "YouTube has fast become the destination for watching video content online so for the first time we are launching an advert designed specifically for this audience. With consumers increasingly using social media it's becoming important to develop innovative marketing campaigns such as this which help increase engagement with our brand and our products.
"With this campaign we hope to encourage people to protect the very thing that pays for their lifestyle: their income."
The advert is part of a wider marketing campaign which includes PR, digital display, paid search and social media.
