Exeter Family Friendly has announced the continuation of its programme of adviser seminars as UK protection sales remain "frighteningly low."
Mike O'Brien, head of sales and marketing at Exeter, said: "Few advisers would argue that income protection is one of the most crucial elements of most financial portfolios, but sales and levels of product ownership remain frighteningly low."
"We think there's only one way to change that; to get more advisers talking about the product on a more regular basis."
Each semina,r announced on Exer's seminar webpage, will cover a wide range of topics, from basic myth busting through to ideas to help generate leads and convert more conversations to sales.
Exeter said advisers will also be introduced to a wide range of marketing material and interactive tools that will help engage their clients in income protection.
O'Brien added: "Advisers appreciate just how important it is to be an expert in every product they recommend. Not just on one or two insurers, but right across the market. So the last thing we would do is stand up and deliver a simple product bash, this is about way more than that."
Each session will be CPD accredited and free to attend. To find out more and to register visit the Exeter semminar site.
