The Association of Medical Insurance Intermediaries (AMII) is changing its name to The Association of Medical Insurers and Intermediaries to reflect its wider remit.
The name change was decided by a vote at AMII's Autumn Meeting on 12 November 2013.
AMII opened its membership to medical insurance providers earlier in 2013.
AXA PPP, AXA PPP International, Aviva, Bupa, CS Healthcare, Health Shield, Simplyhealth and Westfield Health have all joined to date.
Brian Walters, vice-chair of AMII said: "It is important to acknowledge that insurers are now as much a part of the association as intermediaries, although the promotion of independent advice will remain central to AMII's ethos.
"The name change is an important step in AMII becoming the voice of the health insurance industry as a whole. It's a minor change that retains the well-known acronym and avoids the need for an expensive re-brand."
AMII members also voted to allow the chairman to stay in office for up to four years.
This would enable current chairman Wayne Pontin (pictured) to continue beyond the customary two-year term.
Walters added: "It's important that AMII maintains its momentum and, to this end, the committee would like to see Wayne re-elected in March 2014."
