Partnership Assurance is thought to be one of the two companies the Financial Conduct Authority (FCA) is considering taking action against for inducement breaches, according to reports.
The regulator yesterday released data showing breaches of inducement rules were still common between advisers and providers.
The FCA said two firms had been referred to its enforcement division over the issue but did not name them. However, the FT said sources close to the matter said Partnership was one of them.
In a statement, the company said: "As a matter of policy, we never comment on communications between ourselves and the Prudential Regulatory Authority or FCA."
The FT reports inducements the FCA was concerned about included overseas hospitality events, paying for conferences, training, IT services and promotional activity.