Life insurance and healthcare provider Engage Mutual has confirmed Peter Burrows as its new chief executive.
Burrows had been leading the organisation as acting chief executive following incumbent Andrew Haigh's departure in December 2012.
Burrows joined Engage Mutual in 2010 as finance director. He is a qualified chartered accountant with over 20 years' business experience having previously worked for Aviva and Ernst & Young.
Announcing the appointment, chairman David Robinson, who led the selection board, said, "Pete combines a thorough understanding of the business with a strong mutual ethos, both of which he has already demonstrated as acting chief executive since the turn of the year.
"Importantly, he also has the drive and ambition to grow Engage Mutual as a successful, sustainable, customer-owned organisation."
Burrows said he was thrilled to take on the leadership at a "pivotal" time as there was a "real opportunity" for the mutual business model.
He added: "Engage Mutual faces the same fundamental issues as others in the sector: the economy is fragile, trust in financial services providers is low, and, quite simply, the products that have been provided to customers in the past will not be enough to meet their needs in the future. Where I believe we differ, however, is that we recognise the need to reinvigorate ourselves to address changing customer needs.
"As a well-capitalised business we can begin to act more ambitiously, making additional wider benefits available to customers and the communities in which they live."
