Allianz Global Assistance has revealed it is shifting its focus to make its brand as well known in the UK as in Continental Europe.
The international insurer said as a starting point they are implementing an integrated advertising campaign to spread awareness of their services among potential UK customers.
Lee Taylor, chief sales officer for Allianz Global Assistance in the UK says: "We are dedicated to focusing on delivering health and life care assistance and support solutions that are branded in the name of our clients, adding value to their customer or employee proposition and building loyalty and retention.
"This remains at the very heart of our business. The new campaign will complement this ethos, demonstrating the global presence and breadth of expertise of Allianz, alongside our ability to meet the needs of our clients and their customers, supporting and protecting people on a worldwide scale."
Taylor concludes, "The advertising campaign is only the start of the plans for building a stronger level of brand awareness in the UK. In the coming months the campaign will highlight even more reasons why Allianz is a company our clients and their customers can trust."
