The majority of advisers have said paying for IHT Liabilities is the biggest concern among clients, ahead of funding care costs, leaving a legacy and covering funeral costs.
According to the COVER poll, only 8% said leaving a legacy was the biggest issue, compared to 25% who said covering care costs was a priority; no respondents said funeral costs was a concern for clients.
Chris Hulme, director at advice firm the Clayton Hulme Partnership, said awareness was a big driver of client concerns.
He said: "If people looked at all these scenarios in equal details long-term care would probably come out top. But in general people are just more aware of IHT liabilities than they are about long-term care."
Hulme added that conversations about leaving a legacy was more centred on issues with how quickly money could be paid out of the estate to next of kin.
He said: "The conversation on leaving a legacy is more focused on trusts and particularly around protection and making sure people have wills. These are the main concerns in conversations with clients about leaving a legacy."