Engage Mutual has reported double sales through intermediaries.
According to sales figures for the first 10 months of 2012 compared to the full year last year, the mutual has seen 100% increase in premium income.
The mutual attributed the increase to recent product enhancements and has seen more adviser networks actively seeking it out.
Karl Elliott, marketing director of Engage Mutual, said: "Feedback from advisers has stated that the mutual proposition is also driving their interest."
The mutual said additional features on products were integral, such as access to a free independent long term care advice service and a no-cost funeral funding options on some cover.
